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NEWS & EVENTS

Do it like Fashionvibe!

Greek fashion blogger Zina Charkoplia, a.k.a. "Fashionvibe", attended this year's Baselworld as a guest of Folli Follie & was among the first who tried the new bags of the brand.

And not just that. In fact, she starred in the photo shoot that took place in the streets of Basel & Zurich, wearing some of this season's game-changing jewelry, watches & accessories. And, oh yes, the result was so great that "what happened in Switzerland could not stay there!"   

So, upon her return to Greece, Zina wrote about her experience.

Hello everyone! I hope all of you had a great Easter Holiday, as I did.

As many of you know, I was in Switzerland around two weeks ago, to experience a new collaboration with one of my favorite brands, Folli Follie, who was participating to Baselworld, the biggest and most famous watch & jewelry fair in Europe.

They mainly focused on the presentation of their new watch collections "Santorini Flower Twist", "Heart4Heart Diaphanous" and "Santorini Flower Diaphanous", i.e. two of their most iconic motifs. Their stand at Baselworld drove inspiration from the New Concept Store that was designed as a place for the modern, urban woman to expand and inject a sense of playfulness into her amazing personal flair. The New Concept Store, which I love, has already introduced in hi-fashion streets all over the world with the initial “door-openings”, taking place in Hong Kong, Tokyo, Beijing and Athens.

On the first day I arrived in Zurich, where I had a woderful shooting with the Folli Follie team and right after we arrived to Baselworld (in Basel, an hour away from Zurich) and I finally got to visit the FF stand, which was a perfect match with the luxurious vibe of the fair. Needless to say, apart from the watches, I also fell in love with their Fashionably Silver collection in silver and rose gold.

On the second day we continued shooting and filming in Basel and I have to admit that we were really lucky (both days), because the weather was absolutely on our side. I am really happy with the result and I am honored to have worked with Folli Follie. 


Tote bag from the "Style Code" collection > 

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