Midsummer Beach Party!
We had a blast co-hosting the Soho Midsummer Beach Party with TrendingNY at the Folli Follie Soho flagship store this past Saturday!
Fashion bloggers Erika Fox from Retro Flame and Jessica Wang from NotJessFashion attended as guests of the brand to preview the upcoming launch of the Folli Follie Santorini Flower Collection, an iconic, complete accessory line designed for women who pay close attention to style trends and luxurious details. Inspired by optimism, positivity and the breath-taking Santorini landscape, this new collection is sure to brighten up any wardrobe!
Scratch DJ Academy kicked off the afternoon with fresh beats while guests mingled and shopped new Folli Follie arrivals. Shoppers beat the heat with delicious ice cream from Blue Marble and sipped refreshing cocktails from Deep Eddy Vodka.
The Mediterranean-inspired afternoon included complimentary summer braids from PRIV, bright lips from Jenni Shaw Makeup, flash tattoos from TribeTats and photobooth fun from Mashbooths Inc. It all came together to provide a unique, playful shopping experience and a wonderful escape from the city!
Displayed in-store was the Santorini Flower Set that has stirred a fashion frenzy nationwide amongst Folli Follie fans. The brand is extending one lucky person the chance to win the complete set (a $1,000 value)! There’s still time to enter the contest—it’s super easy, here’s how:
- Follow us on Instagram and regram this photo
- Mention @follifollie in your post
- Tag @follifollie in your post
- Use hashtag #FFSummerFun
The winner will be announced on Monday, Aug 17th.
Thanks again to all of you who came out to party with us on Saturday! We hope you had as much fun as we did.
See you next time!